Press

July 14, 2010

For access to Clients and Press send a request to press@diedrich.se

I frequentley get questions from journalists, these are the latest answers 2010:

Question by David Sokol, text coming in new book by Arvinius Publishing:

In your textiles, I see graphic references to Art Nouveau, abstract expressionism,
and mid-century pop modernism.
And you have said that BPL was inspired by Japanese handcraft.
Do you draw inspiration from historic references?
Absolutely. All our surroundings have a history.
We live in the 21st century but we are more like travelers in time. My ideas come from a broad range of sources.

I find inspiration in everything, from a movie or a haircut to a building.

Some earlier questions:
The True Blue series is inspired by British Gentlemen’s pinstriped suites, the Westwood corner mixes baroque ornaments and graffiti zest. Your projects are so much more than just wallcoverings, actually they have more to do with art. What do you find specially inspiring?

I think I just work and reflect on my surroundings, I am very intense and curious and find inspiration in everything from daily life like news, music, movies, a seagrass or a small piece of folded paper and all these things lie somewhere, just waiting until one day an idea just pops up in the right corner of your head like the balls in a flipper game flips around and the score rises and everything falls into place.

Where do you take your inspiration from for your designs?

Inspiration is everything everywhere that is going on around you in your everyday life, combined with hard work using your eyes and brain. And as your intellect often makes you run in old tracks: disconnect and just let the wheels lead you…

What new materials are being used for today’s most innovative wallcoverings?

It is how you use the material that makes it innovative.

Questions from Grace Pekar at the Swedish American Museum in Chicago, May 2010:

We would like to know:

1.      What artwork are you exhibiting in 17 Swedish Designers?

2.      What was your inspiration for your artwork?

3.      How long have you been an artist?

4.      Why are you involved with 17 Swedish Designers?

5.      How does 17 Swedish Designers best represent Sweden and Swedish culture?

6.      What is your favorite part about 17 Swedish Designers?

7.      Any other comments?

My fast answers:

1. ‘BPL’, a lamp produced by Rotaliana, in textile and steal wireframe.

2. Shibori, an ancient Japanese dyeing technique.

3. How do you mean, like when I graduated from the official education?

This is the background:

I grew up in Sweden, my parents got three daughters and soon my father went off to tour with a circus as a chauffeur and my mother went to artschool where at the age of three I was live model for the artist students. 
My first proper job was as at a postoffice at the age of 14 and I have been working ever since, 
besides a break where I earned a Master of Fine Arts, MFA, from University College of Arts, Crafts and Design in year 2000.

An education I did not find so comfortable. First I worked at Theaters, I have always liked the way you can move in time and make imaginary surroundings.

4. I was invited by Pascal Cottard-Olsson.

5. I think we have a long tradition of strong women.

6.I hope you can answer this question better, I am just happy to be invited.

Questions from Grace Pekar at the Swedish American Museum in Chicago:
We would like to know:
1.      What artwork are you exhibiting in 17 Swedish Designers?
2.      What was your inspiration for your artwork?
3.      How long have you been an artist?
4.      Why are you involved with 17 Swedish Designers?
5.      How does 17 Swedish Designers best represent Sweden and Swedish culture?
6.      What is your favorite part about 17 Swedish Designers?
7.      Any other comments?
My fast answers:
1. ‘BPL’, a lamp produced by Rotaliana, in textile and steal wireframe.
2. Shibori, an ancient Japanese dyeing technique, and space.
3. How do you mean, like when I graduated from the official education?
This is the background:
I grew up in Sweden, my parents got three daughters and soon my father went off to tour with a circus and my mother went to artschool where at the age of three I was live model for the artist students. 
I remember being fascinated by all the colors and shapes and later all the people that looked cool, had absolutely no money but they all seemed to live for their paintings. 
My first proper job was as at a postoffice at the age of 14 and I have been working ever since, 
besides a break where I earned a Master of Fine Arts, MFA, from University College of Arts, Crafts and Design in year 2000.
An education I did not find so comfortable. First I worked at Theaters, I have always liked the way you can move in time and make imaginary surroundings.
4. I was invited by Pascal Cottard-Olsson.
5. I think we have a long tradition of strong women.
6.I hope you can answer this question better, I am just happy to be invited.